Talent Marketing Specialist

Job Title: Talent Marketing Specialist

Department: Talent Acquisition / Marketing

Reports To: Director of Marketing and Brand Development

FLSA Status: Exempt

Location: Richmond, VA (Travel Required)

Position Summary

The Talent Marketing Specialist is responsible for driving enterprise-wide recruitment marketing and employer branding initiatives to attract high-quality talent across skilled trades and leadership roles. This role sits at the intersection of digital marketing, talent acquisition, and workforce strategy — building scalable, data-driven campaigns that create a predictable pipeline of Service Technicians and other critical positions that fuel organizational growth.

Who We Are

Our client is a regional leader in mechanical and electrical construction and service, supporting commercial and industrial clients across multiple markets. With a strong reputation for operational excellence and customer service, the organization continues to expand and invest in strategic talent initiatives that power long-term growth.

Perks of Joining

• Opportunity to shape and elevate employer brand strategy across a growing regional platform

• High visibility partnership with executive leadership and Talent Acquisition

• Ability to build scalable recruiting marketing infrastructure from strategy through execution

• Competitive compensation and benefits package

• Travel exposure to expansion markets and operational teams

Essential Duties and Responsibilities (A Day in the Life)

• Develop and execute enterprise talent attraction campaigns aligned with workforce growth goals

• Build and enhance employer brand strategy across digital platforms

• Launch targeted, geo-focused recruiting campaigns in expansion markets

• Manage multi-channel recruitment marketing initiatives (LinkedIn, job boards, social media, programmatic advertising)

• Optimize marketing funnels from impressions to qualified applicants

• Analyze campaign performance metrics including cost per applicant, conversion rates, and channel ROI

• Develop audience-specific messaging for skilled trades, technical professionals, and early career talent

• Create compelling employer brand storytelling through video, social media, testimonials, and digital advertising

• Partner cross-functionally with Talent Acquisition, HR, and leadership to align marketing strategy with hiring demand

Qualifications

Required Education and Experience

• 3+ years of experience in digital marketing, recruitment marketing, or employer branding

• Proven experience managing performance-based marketing campaigns

• Experience developing audience personas and targeted messaging strategies

Required Knowledge, Skills, and Abilities

• Strong understanding of marketing funnels, lead generation, and conversion optimization

• Data-driven mindset with ability to translate analytics into actionable recruiting strategy

• Experience reporting on performance metrics and ROI

• Ability to collaborate effectively across departments and leadership levels

Preferred Qualifications

• Recruitment marketing experience within construction, skilled trades, HVAC, mechanical, or industrial industries

• Experience with programmatic advertising and job board strategy

• Multi-channel campaign development and execution experience

Equal Opportunity Employer

We are an Equal Opportunity Employer and consider all qualified applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.